CASE STUDY
LEVERAGING DIGITAL FOR EFFECTIVE DETECTING COUNTERFEIT AGRICULTURE PRODUCTS FOR A GLOBAL AGRITECH GIANT
ABOUT
CLIENT
Our client is a global science-based Agri-tech company.
They have over 30,000 employees in over 100 countries, helping millions of farmers transform how crops are grown and protected sustainably.
THE PROBLEM
The trade of counterfeit products is a major global issue in agriculture, and every Ag-tech company struggles to keep its supply chain free of them. Our client wanted to solve the following problems:
VULNERABILITY TO POSSIBLE FINANCIAL LOSSES
LOSSES FOR GROWERS
ISSUES INVENTORY MANAGEMENT
THE QUALITY OF PERFORMANCE DATA
POTENTIAL DAMAGES TO BRAND VALUE
This created an urgent need to track the original products and eliminate the sources of entry for counterfeits.
THE
SOLUTION
We strategized and developed a barcode application and portal that lets users scan barcodes printed on the company’s products, enabling them to track their location in the supply chain. The users can also add comments for referencing later and to bring more about the status if required. In addition to tracking products, the data collected also helped to determine if counterfeits are being supplied anywhere.
KEY FEATURES
As soon as the barcode is scanned, the application records the following details:
GLOBAL TRADE ITEM NUMBER (GTIN): A UNIQUE NUMBER THAT HELPS TO IDENTIFY PRODUCTS
DATE AND TIME: INFORMATION ABOUT WHEN THE BARCODE WAS SCANNED
LOCATION: THE LATITUDE AND LONGITUDE OF THE LOCATION WHERE THE BARCODE WAS SCANNED
ADDRESS: ADDRESS OF THE FRANCHISE OR SHOP WHERE THE BARCODE WAS SCANNED
This code gets scanned using the anti-counterfeit application at every stage and updates the SAP database with the scan count and other details.
The products generally get scanned approx. three times in its journey & the risk of counterfeiting is shown based on this probability. Users can report such products to the Syngenta team for Investigation.
THE
RESULT
Post-release, the widespread adoption, and usage of the application led to:
REDUCED BUSINESS LOSSES
QUALITY PRODUCTS FOR BUYERS
BETTER BRAND IMAGE AND VALUE
END-TO-END PRODUCT TRACKING
HIGHER RETURN ON INVESTMENT