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Our Clients

We help our clients innovate their way out of unique problems and accelerate their digital transformation journey get started.


What is Innovation as a Service?

Almost all businesses innovate regularly, as a necessary part of operating a business. Whether it’s product differentiation, marketing strategy, or supply chain management, all businesses seek innovative solutions to their problems. However, there is a new type of innovation happening today, that is powered by software, by a range of emerging digital technologies. This is an area where businesses lack both exposure and expertise, so-innovating in a productive, RoI-focused manner has become a challenge in the enterprise.

Organizations worldwide are now leveraging third party innovation to help them navigate the wave of digital disruption. From idea evaluation and prototyping, getting acquainted with emerging technologies, aligning innovation with business objectives to market validation and testing, innovation as a service helps organizations understand which areas of innovation are relevant to their business and how they can access and deploy these new capabilities.

We believe that Innovation as a service is not just an offering but a disciplined practice. We partner with you for a calendar year and deliver prototypes at frequent intervals, allowing you to conduct multiple experiments to figure out the best direction for you, at a substantially lower cost. Our service will help you conceptualize, design and deploy innovative solutions across a range of verticals. We offer the following as a part of our service:



Our team of analysts and tech experts identify scope areas and opportunities for digital innovation based on your digital quotient and industry in consultation with relevant stakeholders and decision-makers. It involves a quick study of your organization- understanding key business processes, products, current business models, key customer segments, digital penetration in the industry.

  • Participants from [x]cube: Team of digital analysts and tech experts.
  • Participants from client: Offline participation on calls/web-ex meetings of relevant stakeholders and decision-makers.
  • Expected participation: 3-4 hours over a period of one week.
  • Duration: One week.
  • Expected outcome: 5-6 slides that highlight possible areas for innovation or identifies pain-points in the customer journey etc.

Innovation Workshop

We conduct a workshop for participants from your company on digital business models, most practiced innovation frameworks, and methodologies to develop successful prototypes. The participants ideate, brainstorm on business challenges, pain points, and come up with few priority innovation projects related to the scope defined in the assessment phase.

  • Participants from [x]cube: Our digital evangelists and consultants
  • Participants from client: Innovation team and executive sponsors
  • Duration: Two days
  • Expected outcome: A clear project plan with critical activities, milestones along the timeline- next thirty days, quarter, and half year.
Innovation Workshop
Proof of Concept

Delivering Tangible Proof of Concept

This is an ongoing phase where we will keep delivering prototypes continuously. and proof of concepts. The key areas of innovation focus in this phase include customer experience and new product prototypes. As a part of innovation as a service, we bring innovation capabilities spanning a range of digital technologies such as - IoT, Augmented Reality, AI, Mobile, Machine learning, VR, Chatbots, and so on.

  • Area of focus: Customer experience and new product prototypes.
  • Expected outcome: prototypes every 6-8 weeks based on the demands of the client.


Once we have validated the learning and fine-tuned the innovative idea or product for its viability we still need a scale-up plan. What works at small numbers is not necessarily scalable without change.

Test and Iterate

Test & Iterate

Our experience suggests that when it comes to innovation, the key to success is to learn the feasibility of a new product or idea, at rapid speed using minimum resources. We test our critical assumptions by making changes and conducting A/B testing and measure customer behavior to validate the learning.


Know all about how we use our experience and expertise to fuel a process of fast, seamless and effective innovation to power enterprises towards success.

Digital Native

Become a digital native in one calendar year

Our innovation as a service offers you a digital transformation workshop for top management that will introduce them to new technologies, and help identify new opportunities, and deliver PoCs leveraging a range of emerging technologies. With our offering, you could:

  • Carve a niche for yourself in a saturated market
  • Improve productivity and reduce costs
  • Improve brand recognition and value
  • Solve complex problems innovatively and at low cost
  • Gain a competitive edge
  • Measure impact with our data intelligent tools

What makes us unique

We have a long history of innovation for more than a decade. We’ve been helping industries make their mark since the iOS App Store had only a 100 Apps! Our team has delivered over 850 solutions across a range of verticals and helped companies generate immense value($ 2B+).

From a feature-rich mobile app which could replace the TV remote completely to bringing the entire EMR on mobile, we have delivered innovative solutions in gaming, education, healthcare, tourism, banking, manufacturing, telecom, retail and more.

With our deep experience in digital technologies like mobile, social, cloud, big data & analytics, wearables, Internet of Things, and specialized services in digital business strategy and consulting, we can be your perfect partner in this journey to digital transformation.

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      We value your privacy. We don’t share your details with any third party


        We value your privacy. We don’t share your details with any third party


          We value your privacy. We don’t share your details with any third party


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              We value your privacy. We don’t share your details with any third party