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850+ Digital Solutions Delivered. Over 30 Industries Covered.


Star Trek Trexels: A beloved IP popular with millions over several generations, we partnered with CBS to bring the iconic Original Series, The Next Generation, Deep Space Nine and more to life in the form of a simulation game. Presented in pixel art to showcase a retro style, the game featured a wide range of famous characters to be collected, ships to be built and galaxies filled with intriguing adventures to explore. Upon release, the game garnered millions of downloads and was frequently featured in the App and Play stores

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Madagascar: Join the Circus: Yet another instantly recognizable IP, Dreamworks approached us to discuss how the third installment of their wildly popular Madagascar series of movies could be presented to fans as a game and we were immediately excited! Working closely with the studio, we created a social simulation game featuring resource management, character collection and fun mini games. This collaborative effort proved to be a phenomenal success and saw over 2 million downloads in the first month!

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Tesoro: When Tesoro, a Fortune 100, oil and refinery company, wanted to build a serious game for recruitment and employee training, we leveraged our deep expertise in enterprise gamification to deliver a powerful & engaging HR solution through a simulation game. The entire refinery was presented to prospective employees who played various in-game roles and became familiar with real-life roles in fun, engaging ways. Encouraging competition through various digital rewards, the game continues to help the company get optimized value from its training programs with employees reporting higher retention scores.

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[x]cube Gaming Capabilities

Gaming experience


Years of Gaming Experience

  • Experience in developing top Hollywood and animation IPs
  • International team with award winning design & game design capabilities
  • Scalable content management platform which can help to change the game on the fly.
Team Strength


Team Strength

  • Over 200 million combined downloads
  • Multiple tech frameworks built to reduce development time
  • Strong team that can work on multiple games simultaneously



  • Strong in-depth proprietary analytics engine
  • Experienced and result oriented LiveOps, Analytics and UA/Marketing teams
Gaming Industry

Gaming Industry Globally: Some Highlights

  • The global gaming market is currently dominated by the U.S and China
  • There are more than 2.5 Bn active gamers in the world at present
  • The gaming market is approximately $150 billion, with digital revenues accounting for 91% of the market, or $125 billion
  • Mobile gaming will contribute more than half of all revenues for the gaming industry globally, with smartphone and tablet gaming growing +25.5% year on year to $70.3 billion
  • It is estimated that by the year 2025 the mobile gaming sector will be worth nearly $300 billion in annual revenues

Our Game Development and Live-ops Expertise

Our gaming team features legendary warriors who spend hours taking down OP bosses and even more hours crafting epic journeys to delight and captivate legions of gamers worldwide. From resource management to RPG, casual games to sports, we have done them all and in the process, have built a highly enthusiastic and invested community who keep working with us to improve our titles further.


Strategy and Concept

Have an idea but unsure of how to flesh it out? Or have an IP and wondering what kind of a game would make sense? Let our wizards figure everything out and create a strategy for success.



Have an existing game which is not performing as expected? Seeing KPIs decline gradually? Get in touch and with our substantial experience of making and managing games successfully for years on end, we will ensure it gets the right balance tweaks, features and marketing push to accelerate to pole position.

Art Team

Award Winning Art Team

Discover the right art style for your concept with our stellar team of concept artists. See every element come alive as our 3D/2D teams and animators work their magic. Featuring a team which has won multiple accolades, we ensure your game stands out, right from the moment the intro screen pops and draws players in.

Design and Development

Top-notch Design and Development

Our game designers obsess over every detail to ensure mechanics, stories, game economy and player journeys are meticulously crafted. The equally diligent development team brings them all together and delivers quick, yet robust builds that are rigorously tested and improved based on actionable insights from data and feedback

User Acquisition

Marketing and User Acquisition

Our experienced digital marketing and branding team ensures your game gets the right visibility on the app store and in social media. Additionally, our user acquisition specialists get you high quality users with great lifetime value, enhancing virality as well as revenue.

Developing with Unity

Unity is our weapon of choice when it comes to developing games. Our capabilities include:


  • Developing games, apps, immersive technologies from scratch
  • Adopting any existing game development frameworks
  • Unity scripting, game physics, animation system and audio, UI
  • Multiplayer networking, touch, ads, analytics and session management.
  • 2D & 3D Development skills
  • Proficient in C# / JavaScript programming languages
  • Worked on NGUI, uGUI, Asset Bundles, Plugins Creation, Materials/Shaders, etc
  • NGUI (Currently using Unity’s uGUI system)
  • Unity’s new multiplayer uNET system
  • Integrating almost all major social media, ad and analytics SDKs
  • Optimizing memory and space usage for supporting low end or old mobile hardware
  • Proficient knowledge in using code versioning tools such as Git and SVN
  • Cross platform development (iOS, Android, Windows and Web)



Our Unique Approach to Building and Maintaining Successful Games

Being passionate gamers, every project we take up becomes an exercise in one-upping ourselves. From one castle to the next, we never stop until the princess has been rescued and perfection achieved. Likewise, when we take over an existing game, we look at it critically from every possible aspect and keep making incremental, data-driven improvements, never stopping till we take the game to the level it deserves to be at. Rest assured our thoughts fly as fast and as strategically as our fingers on controllers, looking for that masterstroke that can destroy evil warlords and establish us as supreme champions!

Pop culture is our forte, and no matter what your IP is, someone in our studio will undoubtedly raise his/her hand and rattle off the entire lore in no time. So rest assured when it comes to IPs, it will only take a few brainstorming sessions to arrive at the perfect concept. As for existing games, once again, irrespective of genre, you’ll find experts who, with their considerable experience of having played/designed/developed successful titles within that genre, take over and strategize all you need to know about going faster, higher and stronger. Broadly, our strategy phase consists of:

  • Researching target audiences and gaining thorough knowledge of what they’d want
  • Figuring out the game genre and type based on extensive research
  • Designing elements such as characters and level design, mechanics, story, virtual economy and more
  • Detailed game design document
  • Concept art and UI
  • Detailing meticulous user journeys that’ll hook and delight your players
  • Retention and monetization strategies
  • Detailing a roadmap that clearly explains scalability, evolving it constantly and getting players further invested

Our team of passionate game developers, who’ve been through stringent qualifying tests, ensure you never miss a deadline and our proprietary platforms and APIs facilitate accelerated development. Here’s what we do:

  • Follow an agile model with DevOps methodology.
  • End to End integration
  • Seamless UI/UX experience
  • Extensive testing
  • Build fast, release modules as PoCs, get feedback from test markets and iterate
  • Support and improve titles with new features, offers, content and more
  • Engage with players and create highly invested communities
Highlighted Work

We build products that deliver unprecedented value and help our clients achieve significant traction


Champions & Challengers: Adventure Time

An exciting RPG where you take on the role of one of the legendary characters from Cartoon Network’s popular Adventure Time series. Go on epic adventures, collect and upgrade champions and take on other players in intense PvP combat.


Kingsman: The Secret Service

Experience the Kingsman universe of full-throttle stylized action, amazing weapons and gadgets. Featuring an unique visual twist that captures the essence of the Kingsman world, the game challenges players to complete a set of missions using stealth and an array of weapons.


Trexels II

A sequel to the popular Star Trek Trexels, Trexels II elevates the Star Trek experience to another level with an all new art style, the full array of iconic characters, Federation and alien ships, captivating storylines, challenging away missions and more!

Areas We "Play" In

IP gaming

Games ensure that your IP stays, not just relevant, but popular amongst the crowd for a long time. At the end of the day, a game is a way to generate additional revenue for your intellectual property. The best part? You don’t need to work quite as hard on the game as you did on your original matter, because it is being handled by a team of dedicated developers, who know exactly what to do to help increase your profits!


Almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. Early adopters of voice commerce who have redesigned their websites to support voice search capability will increase revenue by 30% by 2021

Enterprise Gaming

Enterprise Gaming can be used as a tool to communicate everything that the company is about, both internally and externally. It’s a great way of not only creating awareness but also paving the way towards loyalists who swear by your brand. You can also use gaming as a way to train your employees by gamifying various onboarding processes in organizations, up-skilling employees by getting them to acquire skills through games and a lot more.

Start your game development journey with us and test your idea through POC delivery every few weeks!

We partner with you for a calendar year and deliver prototypes at frequent intervals, allowing you to conduct multiple experiments to figure out the best direction for you, at a substantially lower cost.


Game Development

An In-depth Look at Our Game Development Approach & Portfolio

Over a decade, we have released several in-house titles that have captured the hearts and imaginations of millions around the world. Such titles have made global entertainment studios such as CBS, FOX, Mattel, Cartoon Network and more to take notice and entrust us with some of their most beloved IPs. 10 years and several millions of downloads later, we remain as passionate and committed to developing quality games as when we proudly saw our very first release on the app store, a game titled Firedrop, being featured back in 2009!



We are the right choice for your game development and gamification needs. Here’s why.

We are a leader in enterprise game development services. With a team of 100+, comprising game designers, developers, artists, PMs and QA, we have developed some extremely popular games based on iconic IPs. Overall, our team has delivered over 850 solutions across a range of verticals and received 20+ international awards in UX design. We have over 100 APIs & frameworks facilitating quick go to market.


Unlock the many benefits of partnering with an end-to-end Digital agency


Consulting and execution expertise combined

With core technical skills, field and deployment experience, and keen insights into technology usability and adoption, an end-to-end agency can ensure that you get your game development initiative right from the get go


Innovation as a

Innovate your way out of unique problems and accelerate your game development journey by focusing on quick turnaround time on prototypes, minimum viable product, and more



Focusing beyond what technologies to adopt, on how they should be adopted, an end to end agency can guide you on user needs and expectations, context awareness, simplified design and more


Different frameworks and methodologies

From design thinking to agile product development, you get to work with gaming teams that excel in different methodologies, thereby enabling not just rapid execution but also adherence to quality and security standards

Customer Journey

Seamless customer journey

With insights into customer pain points and a sense of user friendly design, the customer journey is made effortless, thereby ensuring superior CX

Iterative enhancements


Through continuous support and maintenance, you can continue to enhance your product by rolling out frequent updates based on insights gathered from customer feedback and data collection across various touchpoints.

Top quality

Access to top quality teams

With a digital transformation partner, you get to hire a team that just gets it. From their vast experience of developing strategic products for companies across industries, you can rest assured of quality research and development across every phase, eliminating major overheads such as hiring and training teams on your own.

Leveraging Mobile Games & Gamification Strategies for Brand Building

With people spending more time on their mobile devices, especially in the present times, gaming has seen an unprecedented surge. This provides a great opportunity for gaming as well as non-gaming companies to leverage gamification for superior customer engagement.


Hear what our clients have to say

"[x]cube has transformed a traditional manufacturing company such as Spa Electrics into a software company. They have the skill and confidence to build the product you need"

Mathew Rust

Mathew Rust

Product Manager, Spa Electrics

"What we appreciate about [x]cube is how well they have collaborated with us and all their teams, UX/UI, Development and others have created the best possible experience for our customers"

Missi Freimark

Missi Freimark

Marketing head, Lansinoh

“[x]cube LABS has taken our product and worked on it as if it was their own, creating something that we had never envisioned before!”.



CEO of Titan International


Award Winning Digital Agency


Innovation Delivered for Global Enterprises


Everything you need to know to get your gaming initiative started

Yes, we develop games for both iOS and Android

At the moment, we only develop games for mobile

Our teams are proficient in Unity 3D and all games are developed on it. However, we specialize in browser-based games too

We leverage our expertise and keen interest in gaming and gamification to arrive at the best fit for your IP or idea. If it’s a gamification project, we carry out a similar exercise to determine what the target audience would find interesting and fun, and craft a strategy accordingly.

Our team of top-notch developers are skilled in Unity and are available for hire or for development in-house. We offer continuous, long-term QA support that focuses on delivering a stable, bug-free game which is also fun, well-designed, and internally consistent. Our QA expertise includes GUI testing, compatibility testing, regression testing, IAP testing, reliability testing, build acceptance testing, monkey testing, and much more

It can vary based on the complexity of the game and the art style chosen for it. Usually, cost depends upon the following factors:

  • Game type
  • Game complexity
  • Art style (2D/3D)
  • Animations required
  • Marketing and UA costs

Our feature-rich and scalable content management platform, Social Kinesis, ensures that you have the ability to update game content, tweak numbers and add new assets on the go. We also offer a powerful analytics and customer engagement platform called Upshot which gives you every actionable insight you need to make the right decisions.

As for cloud storage, while on-demand AWS instances can be expensive, you don’t have to necessarily pay for it. Here again, our proprietary IoT solution can take advantage of spot instances. Dynamically moving processes to spot whenever available with no impact on end users. This will enable you to bring down cloud expenses by as much as 80%

Being committed to the long term success of every game we develop, live-ops is one of our core competencies. We continuously experiment more and more with the data at our disposal and try to find correlations & tipping points to progressively drive the users towards the growth path we have in mind for them.

We monitor KPIs extremely closely and analyse data to get all the right answers. We then identify triggers and resolutions to improve them, roll them out quickly and keep iterating till we hit the targeted numbers. Additionally, we keep updating the games with new features, content and relevant events so they stay relevant and generate new digital lines of revenue.

Once the game is ready for launch, we craft a comprehensive social media marketing strategy that features teasers, developer interviews, game trailers and more. We also ensure your title and descriptions are optimised for app store searches so your game stands out in its category. We help publishers set up websites, blogs and other PR activities. Once launched, we aggressively focus on user acquisition to get quality players who drive great retention, revenue and viral marketing. We also specialize in integrating ads, retargeting, cross-promotion and more. Download the brochure above for an in-depth account.

Depending on the complexity of the game, the time could vary. Also to consider here is the fact that as a part of the development process, some companies follow recommended practices such as the delivery of PoC every few weeks and iterative enhancements on the way to ensure the delivery of a robust deliverable, which might extend the timeline, of course.

[x]cube LABS will sign a NDA and take necessary measures to ensure your IP and concept will not be misused.

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