CASE STUDY
SIMPLIFYING THE JOURNEY OF NEW MOTHERS WITH DIGITAL INNOVATION FOR LANSINOH
ABOUT
LANSINOH
Drawing inspiration from the founder’s struggles as a breastfeeding mother, Lansinoh was formed 35 years back to help all breastfeeding mothers and healthcare providers who support them. Today, they serve mothers in more than 60 countries around the world. Their products are designed for moms and backed by research and input from experts.
THE PROBLEM
It is difficult for working moms to keep track of their baby’s routines, such as feeding, pumping, and changing diapers. During the initial research phase, it was also observed that the moms faced many issues, such as sleep deprivation, anxiety, lack of enough knowledge, and postpartum care.
Lansinoh Baby App 2.0 was conceptualized as an integrated interpretation to resolve moms' problems and help them have a hassle-free journey in their motherhood. Lansinoh approached the [x]cube team with the requirement to provide expertise in digital solutions with an intuitive approach.
THE
CHALLENGES
The initial intent of the application was to simplify a new mom’s journey. Still, considering the amount of tracking involved and the detail of each mom’s needs collated from the research phase, the application's design had to be extremely intuitive.
The [x]cube team devised a plan in collaboration with the Lansinoh team over a design workshop to address each problem statement and translate it into an innate solution or module within the app.
TECH
SOLUTION
The [x]cube team provided a holistic solution where moms can correlate the number of inputs and outputs on a specific day and set reminders for various sessions, such as pumping, breastfeeding, and bottle feeding, to help them maintain the schedule and produce more milk.
Key features of the solution include:
A DASHBOARD AND TIMELINE VIEW TO QUICKLY LOOK FOR TRENDS AND CHANGES
ABILITY TO SET REMINDERS OR MISSED SESSIONS AND GAIN INSIGHTS INTO MOM AND BABY’S DAILY ROUTINES.
CONNECTIVITY WITH THE LANSINOH SMART PUMPS VIA BLUETOOTH TO SYNC SESSIONS WHILE PERFORMING OTHER TASKS
TRACKING WHAT TIME THE BABY HAD A BOTTLE AND HOW MUCH THE BABY ATE
TRACKING BATHROOM HABITS. THE APP CREATES A FUN SPACE TO RECORD BABIES’ WET AND DIRTY DIAPERS.
TECH
STACK
Application : Swift (iOS) and Kotlin (Android)
Platform : Android and iOS
Backend : Java and NodeJs
Cloud Environment : AWS
AWS services : Lambda, Appsync, Cognito user pools, CloudWatch
Database : DynamoDB
Version control : GitLab