Background

When Chicago-based, leading stock trading company tradeMONSTER wanted to go mobile, they approached [x]cube LABS for mobile strategy and development consulting. The company wanted a long-term, sustainable mobile solution that will save them from upgrading or building an app with entry of a new platform/app store in the market and will be quick to update and distribute.

HTML5 Mobile Applications for Stock Market - [x]cube LABS

Our mobile specialists laid out the strategy and developed the app leveraging the hybrid HTML5-native model. The app was developed as a hybrid with a custom framework of native wrappers on a cross-platform to cover iOS & Android mobile platforms so it can be downloaded from Amazon, Apple Store, Google Play and other major app stores.

HTML5 Share Trading Mobile Application Developers - [x]cube LABS

Key Features

optionMONSTER offers a wide range of options to operate and monitor their account positions and balances.
Analyses market activity on a daily basis while capturing the pro trader's insights and helps investors assess different trading opportunities and make informed decisions about their activities.
Enables power traders to trade from a secure and powerful platform via a unique dashboard that continuously streams user-defined information like leading stock options and advanced charts.
Use cool features like spreadMAKER ‘anywhere anytime’ to create various option strategies and handle numerous orders, bulk cancels, besides a huge data of quotes and updates.

HTML5 Online Share Trading Platform - [x]cube LABS

Challenges

Cross-platform: Developing a cross-platform solution to cover all the smartphones in the market was indeed a challenge as the App should be able to withstand a huge rush of data with quotes being streamed continuously from the server.
UX: Providing a native-like user experience on HTML platform is no less of a challenge especially when it comes to page navigation where loading of data, and at a faster pace, is the highest priority.
UI & Device support: App to support 80% of the devices in the market. With the devices’ hardware ranging from low-end to the latest high-end versions, managing the UI becomes tough.
Small form factor: Re-designing the existing flex platform to match and suit the aesthetic of small form factor such as a mobile phone without missing out on the features needs exceptional expertise.

Solution

[x]cube team implemented a robust framework to handle the data surge into the app with industry standard technologies to ensure it could handle huge data parsing, besides updating the mobile without consuming much memory.
Developing the POCs helped the team in identifying the bottlenecks and the hurdles in supporting various smartphones in the market. Implementing proprietary device identification methodologies to the project has helped the team to expand the device support coverage.
Expert strategists who can envision the complex UI and UX architecture have been assigned to the project to make best use of the real estate available. And they have come up with exceptional designs.
The risk of missing out features because of the small real estate on mobile devices was mitigated by domain experts (SME) who closely worked with the design team to come up with a robust and clean UI design by leveraging the experience.

Result

tradeMONSTER tasted immediate success with the launch of its mobile app with 45% (month-on-month) increase in logins and 86% increase in revenues. The mobile app was also named the ‘Best Mobile App’ by Barron’s, with a 4.9 out of 5 rating.

Here's how we used HTML 5 to build an award winning trading app.

BACKGROUND

When Chicago-based, leading stock trading company tradeMONSTER wanted to go mobile, they approached [x]cube LABS for mobile strategy and development consulting. The company wanted a long-term, sustainable mobile solution that will save them from upgrading or building an app with entry of a new platform/app store in the market and will be quick to update and distribute.

Our mobile specialists laid out the strategy and developed the app leveraging the hybrid HTML5-native model. The app was developed as a hybrid with a custom framework of native wrappers on a cross-platform to cover iOS & Android mobile platforms so it can be downloaded from Amazon, Apple Store, Google Play and other major app stores.

KEY FEATURES

optionMONSTER offers a wide range of options to operate and monitor their account positions and balances.
Analyses market activity on a daily basis while capturing the pro trader's insights and helps investors assess different trading opportunities and make informed decisions about their activities.
Enables power traders to trade from a secure and powerful platform via a unique dashboard that continuously streams user-defined information like leading stock options and advanced charts.
Use cool features like spreadMAKER ‘anywhere anytime’ to create various option strategies and handle numerous orders, bulk cancels, besides a huge data of quotes and updates.

CHALLENGES

UX. Providing a native-like user experience on HTML platform is no less of a challenge especially when it comes to page navigation where loading of data, and at a faster pace, is the highest priority.
Cross-platform. Developing a cross-platform solution to cover all the smartphones in the market was indeed a challenge as the App should be able to withstand a huge rush of data with quotes being streamed continuously from the server.
UI & Device support. App to support 80% of the devices in the market. With the devices’ hardware ranging from low-end to the latest high-end versions, managing the UI becomes tough.
Small form factor. Re-designing the existing flex platform to match and suit the aesthetic of small form factor such as a mobile phone without missing out on the features needs exceptional expertise.

SOLUTIONS

[x]cube team implemented a robust framework to handle the data surge into the app with industry standard technologies to ensure it could handle huge data parsing, besides updating the mobile without consuming much memory.
Developing the POCs helped the team in identifying the bottlenecks and the hurdles in supporting various smartphones in the market. Implementing proprietary device identification methodologies to the project has helped the team to expand the device support coverage.
Expert strategists who can envision the complex UI and UX architecture have been assigned to the project to make best use of the real estate available. And they have come up with exceptional designs.
The risk of missing out features because of the small real estate on mobile devices was mitigated by domain experts (SME) who closely worked with the design team to come up with a robust and clean UI design by leveraging the experience.

THE RESULT

tradeMONSTER tasted immediate success with the launch of its mobile app with 45% (month-on-month) increase in logins and 86% increase in revenues. The mobile app was also named the ‘Best Mobile App’ by Barron’s, with a 4.9 out of 5 rating.